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Map My Customers is a field sales platform for B2B teams. LASSO is built for trades that sell service and maintenance to buildings. Here is how they line up, checked October 8, 2026.
The short version
Both help reps cover a territory and log the visit. LASSO is shaped around the people who run buildings.
Map My Customers calls itself a "field sales execution platform" and says it helps "B2B field sales teams" (mapmycustomers.com). Its industry pages include automotive services, building materials, dental equipment, health systems, industrial distribution and medical devices.
LASSO is for commercial trades whose buyers run buildings: property managers, facilities directors, hotel general managers and senior living administrators. It finds and scores those buildings near your rep, then runs the day from the first knock to the PM contract.
Side by side
The LASSO column comes from the product. The Map My Customers column comes only from mapmycustomers.com, checked October 8, 2026.
| What you need | LASSO | Map My Customers |
|---|---|---|
| Find commercial buildings near you | Pick a radius and building types (property managers, apartments, hotels, senior living, medical, offices, schools and more). LASSO pulls Google listings, scores each building and labels every reason measured or a sign. | Lead Finder searches business records by industry code, company size, revenue and distance. |
| Know who is complaining about the building | Reads the last 30 Google reviews and quotes complaints about heat, air, hot water, plumbing or power, with the review date. | Not listed on mapmycustomers.com |
| Free public lists for your territory | State licensing lists for senior living and medical, CMS nursing homes, HUD multifamily and county property records, loaded for your states when we set up your company. | Not listed on mapmycustomers.com |
| Skip national brands, find the operator | National brands are marked down. Buildings run by one operator are grouped so a rep can keep them all at once. | Tracking multi-location accounts is listed. Marking national brands down is not listed on mapmycustomers.com. |
| What to say at a building you have never visited | AI writes an opener, two or three points, an ask and a line to avoid, from measured facts only. | AI Field Agent lists a brief before each stop with recent activity, open opportunities and talking points. |
| Log the whole day at once | Recap my day: one recording about the day, split by company and matched to your accounts and open leads, each with its own follow-up. | AI Field Agent lists a voice debrief after each visit. A whole-day recap is not listed on mapmycustomers.com. |
| A leave-behind that brings them back | Print a QR code for one building or a stack of leave-behinds. A scan opens a form with your brand that takes the request and lets them pick a time from the rep's open slots. | Not listed on mapmycustomers.com |
| Stops that respect business hours | Stops from a Google listing show hours like "Open until 5 PM." Optimize keeps stops inside their hours and puts one closing within two hours first. | Advanced routing is listed. Ordering stops by business hours is not listed on mapmycustomers.com. |
| Your brand in front of customers | Your own LASSO address, logo and colors, and your words for deal types and stages. The QR form customers see carries your brand. | Not listed on mapmycustomers.com |
Where LASSO fits best
LASSO's building scoring was built alongside a commercial mechanical, electrical and plumbing contractor that sells preventative maintenance contracts. That is the work it fits best.
Sample data
Switching
Most teams start from a spreadsheet of accounts and contacts.
Your own LASSO address, logo and colors, your words for deal types and stages, your dropdowns, and a login for each rep and manager.
LASSO reads .xlsx, .xls and .csv files, several tabs at once, up to 3,000 rows. Rows for one company become one account with its contacts, last contact dates carry over, and next follow-up dates become follow-ups. An import only fills blanks, never overwrites, and can be undone.
Salesforce is an optional add-on, set up and tested with your Salesforce admin during onboarding. Accounts, contacts and opportunities sync both ways; leads and activity go to Salesforce.
LASSO runs in the browser on any phone or computer and installs to the home screen. Android and iPhone apps are in testing.
Questions
If your reps sell service, repairs or PM contracts to buildings, LASSO was built for that work. It finds and scores buildings near the rep, then handles the stop list, door outcomes, voice notes and follow-ups. A demo with your own area is the fastest way to see if it fits.
At the end of the day a rep records one voice note about everywhere they went. LASSO splits it by company, matches each part to the rep's accounts and open leads, and lays out the follow-ups and actions as checked rows to confirm.
Yes, from a spreadsheet. LASSO imports Excel and CSV files with column mapping, turns rows for one company into one account with its contacts, and only fills blanks. If you use Salesforce, the optional add-on is set up and tested with your admin during onboarding.
We read Map My Customers' public website on October 8, 2026 and listed the pages under Sources. When something is not on their site, the table says "Not listed on mapmycustomers.com", which does not mean Map My Customers cannot do it. Check with Map My Customers for current details.
Other comparisons: LASSO vs. SPOTIO, LASSO vs. Badger Maps and LASSO vs. SalesRabbit.
Checked October 8, 2026. Products change; check with each company for current details.
Map My Customers is a trademark of its owner. LASSO is not affiliated with or endorsed by Map My Customers.
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