Apartments and HOAs
Find the property managers who decide for several communities at once.
LASSO finds apartment communities, HOAs and property management companies near your reps, ties each community to the company that runs it, and scores them on what residents are saying.
Sample screen. Names and numbers are made up.
- From $89 a month per selling repOne non-selling manager free per five reps
- Any phone or computerRuns in the browser, installs to the home screen
- Your own LASSO addressYour brand, your words, your dropdowns
- Set up by our teamUsers, roles and your company setup
Who decides
The people you need to reach at apartments and HOAs.
Ask for them in this order. LASSO keeps each one as a contact on the account, with notes and the next step.
- 1
Community manager
The community manager hears every resident complaint and answers for occupancy and reviews. Stop by the leasing office on a weekday morning and ask who approves maintenance contracts.
- 2
Maintenance supervisor
The supervisor knows which units have the most work orders and which jobs the crew can't keep up with. They're often on site and easy to find, and they can tell you what the regional manager will want to see.
- 3
Regional manager
At a property management company, a regional or portfolio manager often signs contracts for several communities. Get their name from the community manager, then ask for a meeting at the management office.
- 4
HOA board
An HOA board usually votes on contracts, often on the advice of its community association manager and within a yearly budget. Find the management company that runs the association and work through its manager.
What LASSO finds
The reasons a building is worth a stop.
LASSO reads each community's listing, website and reviews, and ties it to the company that runs it. Every reason says whether it was measured or is only a sign.
- measuredUnit count. Units from the listing, the community's website or HUD records, with 150 or more units counted as large.
- measuredOne manager, several properties. The same management company behind several communities, from HUD records, a shared website or the manager named on listings.
- measuredResident complaints. Reviews that mention maintenance, work orders, leaks, hot water, heat or air conditioning.
- measuredMaintenance hiring. A maintenance technician job posting found by the weekly job watch near your area.
- a signIndependent or regional manager. No national operator found, so contracts are more likely decided close to the property.
- marked downNational operator. Large national apartment operators are marked down because their service contracts are often set at the corporate level.
Working these buildings
How reps get from the front desk to a proposal.
- 1
Start at the management company
One property management office can decide for several communities. Visit the office first, then the properties, and link each community to its management company in LASSO so you see the whole portfolio from one account.
- 2
Get to know maintenance
The maintenance supervisor often knows what's breaking before the manager does. A few minutes at the shop can tell you which buildings, boilers or water heaters keep coming back.
- 3
Time it to the budget
Many communities and HOAs set budgets once a year, so ask when theirs is set and who signs it. Set a follow-up a few weeks before, and leave a QR leave-behind so the manager can book a time on their own.
Trades that sell here
LASSO for the trades that work in apartments and HOAs.
Why teams pick LASSO
Most field sales apps hand your rep a map. LASSO hands them a reason to stop.
Pins and routes are the easy part. The work is knowing which buildings to visit, what to say there, and what happens after the door.
You import a list or drop pins by hand.
LASSO finds the buildings near your reps and scores every one, with the reasons.
An address and a pin color.
Review complaints quoted with the date, plus size, operator and job postings, each marked measured or a sign.
Notes typed later, if anyone remembers.
One tap for the outcome. One voice note drafts the note, the deal, the follow-up and the next stop.
Stops in the order someone added them.
Ordered by distance from the rep, kept inside business hours, closing-soon stops first.
Calls around to find out who went where.
Team Live and day trails for reps who share, plus a weekly scoreboard.
Every industry at once.
Commercial trades that sell to buildings, built alongside a mechanical, electrical and plumbing contractor.
How do I find property manager leads?
Search an area for property management companies and apartment communities. LASSO groups communities under the company that runs them, using HUD records, shared websites and the manager named on listings, so you can see who decides for several buildings.
Who decides at an apartment community?
Usually the community manager recommends and a regional manager or the management company signs. At an HOA, the board votes, often on the community association manager's advice.
What do HUD records add?
For HUD insured and assisted properties, the unit count and the management company with its phone number. HUD records follow the state of your search area anywhere in the US; they cover only a slice of the market, but every row names who runs the building.
Are national apartment operators worth calling on?
LASSO marks them down because their service contracts are often set at the corporate level. They stay in the results, so a rep can still ask who handles maintenance at that community.
Can my reps search apartments, HOAs and management companies together?
Yes. Apartment communities and HOAs are one building type in the finder and property management companies are another, and a rep can pick both in the same search.
Keep going
Other buildings, and the rest of LASSO.
Request a demo
See it with your area and your buildings.
Tell us where you sell and what you sell, and the walk-through uses buildings near you instead of a canned list. A person replies. No card, no contract to see it.
Rather talk? Call (800) 360-9882Already a customer? Sign in
- Buildings near you, scoredWith the reasons, measured or a sign
- A day on the stop listBusiness hours, door outcomes, voice notes
- What your managers seeTeam Live, day trails, the weekly scoreboard
- Pricing for your teamPer selling rep, from $89 a month