LASSO

Fire Protection

Win the inspection and monitoring accounts in buildings that can't skip them.

LASSO runs your reps' day of visits to senior living, hotels and schools, from the stop list to the voice note that drafts the deal and the follow-up. The finder pulls those buildings near your reps today, and scoring tuned to fire protection is in development.

Request a demoTry it with your area

Sample screen. Names and numbers are made up.

  • From $89 a month per selling repOne non-selling manager free per five reps
  • Any phone or computerRuns in the browser, installs to the home screen
  • Your own LASSO addressYour brand, your words, your dropdowns
  • Set up by our teamUsers, roles and your company setup

What gets in the way

What slows fire protection sales down, and what LASSO does about it.

01

Contracts renew without you

Inspection and monitoring contracts roll over every year, and buildings rarely shop them unless someone shows up at the right time. Reps need to know who to see and when to come back.

With LASSOSet a follow-up on every account for the weeks before renewal, and it comes up on Today when it is time to stop by.

02

The signer is hard to catch

In senior living and hotels the executive director or general manager signs, while the maintenance lead only recommends. A rep needs notes on both people and a follow-up that does not slip.

With LASSOKeep the signer and the maintenance lead as contacts on the account, with notes on the account and a follow-up that does not slip.

03

Deficiencies never become quotes

Inspections turn up failed devices and sprinkler heads to replace, and the repair quote sits in a report nobody chases. That is some of the easiest work to sell if someone follows up.

With LASSOA voice note after the inspection drafts the repair deal and the follow-up to chase it.

The buildings you call on

Where fire protection reps find their work.

Senior living

Who decides: Executive director and maintenance director

Assisted living and nursing homes face regular life safety inspections, so testing and repairs are never optional.

Hotels

Who decides: General manager and chief engineer

Sprinklers, alarms and kitchen hood systems in a hotel need inspection and testing on a schedule.

Schools

Who decides: Facilities director or business manager

Alarms, extinguishers and sprinklers across a campus need testing, often scheduled during breaks.

Apartments and HOAs

Who decides: Property manager or HOA board

Alarm and sprinkler systems in large communities need yearly inspections and the repairs those inspections find.

Medical buildings

Who decides: Facilities manager

Hospitals, surgery centers and clinics carry strict fire and life safety requirements.

Warehouses and plants

Who decides: Plant manager or facilities manager

Large warehouses carry large sprinkler systems, and the inspection and repair contracts are sized to match.

What LASSO reads for you

Ranked buildings today. Your own trade profile next.

Until the fire protection profile is ready, the finder ranks buildings with the building profile. These are the reasons it can give today, each labeled measured or a sign.

  • measuredBuilding size. Rooms, units, beds or square feet from the listing, the building's own website or a public list, and bigger buildings mean bigger inspection contracts.
  • measuredOne operator, several buildings. The same operator behind several places in your search, so one relationship can cover a portfolio.
  • measuredRenovation or expansion. A renovation, new wing or new construction on the listing, the website or a recent review, which usually brings alarm and sprinkler work.
  • measuredNursing home fines. Fines of $50,000 or more for health or safety citations, from the federal nursing home list where it is loaded for your states.
  • measuredYear built. From county property records where they are loaded for your area, and buildings 15 to 35 years old score higher.
  • a signIndependent or regional operator. No national brand was found, so the decision is more likely made at the building.
  • marked downNational brands. Hotel, senior living and hospital brands are marked down because their contracts are often set by a corporate office, and LASSO tells the rep to ask who handles it at that building.
Stop list Sample data
1
Maple Grove Senior LivingAssisted living, 96 beds. Executive director asked for a walk-through.
Talked
2
Oakmont SuitesHotel, 120 rooms. Follow-up due today on the alarm inspection.
Next
3
Cedar Hills AcademyPrivate school, 3 buildings. Come-back pin from last week.

A day in the field

A day in the field, with LASSO in the truck.

A sample day for fire protection reps. Every step is in the app today.

  1. Start from Today

    Today shows a come-back pin due at a hotel and two inspection follow-ups. The rep adds five senior living communities from Find to the stop list, and Optimize orders them by distance and business hours.

  2. Talk to the executive director

    At Maple Grove Senior Living the executive director says their monitoring contract is up in the spring, so the rep taps Talked and records a voice note. LASSO drafts a monitoring deal with that close date and a follow-up, and the rep checks each row before saving.

  3. Leave a way to book

    The facilities director at a school is in a meeting, so the rep taps Left card and leaves a QR card. When the director scans it later, they pick a time from the rep's open slots and the rep gets a push.

Why teams pick LASSO

Most field sales apps hand your rep a map. LASSO hands them a reason to stop.

Pins and routes are the easy part. The work is knowing which buildings to visit, what to say there, and what happens after the door.

The usual wayWith LASSO
Where leads come from

You import a list or drop pins by hand.

LASSO finds the buildings near your reps and scores every one, with the reasons.

Why this building

An address and a pin color.

Review complaints quoted with the date, plus size, operator and job postings, each marked measured or a sign.

At the door

Notes typed later, if anyone remembers.

One tap for the outcome. One voice note drafts the note, the deal, the follow-up and the next stop.

The route

Stops in the order someone added them.

Ordered by distance from the rep, kept inside business hours, closing-soon stops first.

For the manager

Calls around to find out who went where.

Team Live and day trails for reps who share, plus a weekly scoreboard.

Built for

Every industry at once.

Commercial trades that sell to buildings, built alongside a mechanical, electrical and plumbing contractor.

Try it with your area

Type where you sell. See six buildings the finder would hand you.

One live pull of Google listings, scored on listing facts only. You see names, types, towns, scores and reasons. Phone numbers, addresses and your door line come with LASSO.

Your trade

Questions

Questions fire protection teams ask.

Something else? Ask us and a person replies.

Does LASSO work for fire protection companies today?

The field app does: stop lists, door outcomes, voice notes, business cards, QR leave-behinds, canvassing pins, territories and the call list all work fully for your trade today. The finder already pulls and ranks senior living, hotels and schools with the building profile's size, operator, renovation and brand signals, and a profile that reads reviews for alarm and sprinkler trouble is in development.

How does LASSO find fire protection leads?

A rep picks an area, a radius and building types such as senior living, hotels or schools. LASSO pulls the Google listings, skips places your company already has, reads each building's website for size and renovation words, and ranks the rest with the building profile, with a reason for every score. Free public lists are loaded for your states when we set up your company.

Does LASSO replace our CRM, or work with Salesforce?

LASSO keeps accounts, contacts, deals, follow-ups and activity on its own, so a team without a CRM can run on it. If you use Salesforce, sync is an optional add-on, set up and tested with your Salesforce admin during onboarding: accounts, contacts and opportunities sync both ways, and leads and activity go to Salesforce.

Does LASSO work on any phone?

Yes. LASSO runs in the browser on any phone or computer and installs to the home screen like an app. Android and iPhone apps are in testing.

How is LASSO priced?

Per selling rep, per month: seats start at $89, and Hunter seats, which add the lead finder, start at $159. Managers who don't sell are free, one for every five reps, and the pricing page lists the company base, optional add-ons and lead lookups.

Can managers see where reps are?

Only for reps who turn location sharing on. It's off by default, each rep picks their hours, a banner shows while it's on, and nothing is recorded when it's off. Location points are kept 90 days, then deleted.

Request a demo

See it with your area and your buildings.

Tell us where you sell and what you sell, and the walk-through uses buildings near you instead of a canned list. A person replies. No card, no contract to see it.

Request a demoSee pricing

Rather talk? Call (800) 360-9882Already a customer? Sign in

  • Buildings near you, scoredWith the reasons, measured or a sign
  • A day on the stop listBusiness hours, door outcomes, voice notes
  • What your managers seeTeam Live, day trails, the weekly scoreboard
  • Pricing for your teamPer selling rep, from $89 a month

Sign in

Every company has its own LASSO address. Tell us which one you are with and we will take you there.

Request a demo

Tell us where you sell.

The walk-through uses real buildings near you, so a few details help.

Your trade
How many reps

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