Weekly search
Save an area, the building types, the filters, a count and a weekday. LASSO runs it that day each week and sends a push when the results are ready.
Lead finder
Find the buildings worth a visit, with the reasons.
Pick an area and the buildings you sell to. LASSO pulls Google listings, or a free public list, scores every building and tells your rep which reasons were measured and which are only a sign.
Sample screen. Names and numbers are made up.
- From $89 a month per selling repOne non-selling manager free per five reps
- Any phone or computerRuns in the browser, installs to the home screen
- Your own LASSO addressYour brand, your words, your dropdowns
- Set up by our teamUsers, roles and your company setup
How a search works
From an area on the map to a lead in the stop list.
A rep runs a search from the phone. Most of the checking happens in the background while they drive.
- 1
Pick the area and the buildings
Type a city and state or a ZIP, or use where you are. Pick a radius (10, 15, 25, 40 or 60 miles), how many results you want (15, 30, 50 or 80), and the building types you sell to. The area is saved as your territory, and LASSO warns you when its center sits in a teammate's territory.
- 2
LASSO pulls the listings, or a public list
Google Maps listings bring the name, category, phone, website, hours, rating, review count and the topics people review about. Where county property records are loaded, they add year built and square feet. A rep can also pull a free public list for the same area, with licensed beds, nursing home chains, apartment unit counts and management companies, for the states loaded when we set up your company.
- 3
Some are skipped before you see them
Closed places, places your company already passed on, and businesses that are already an account or an open lead (matched by name, phone or website) are left out. National brands stay in and are marked down.
- 4
Every building gets a score and its reasons
Scores run 0 to 100. Sixty and up is strong; 35 to 59 is worth a look. Each reason is labeled measured or a sign. Results are sorted by score, then by distance.
- 5
Keep or pass
Keep makes a lead with the findings written in and a pin on the map, ready for the stop list. Pass hides the business for your whole company for good, with an Undo. You can keep up to 80 at once.
- 6
The full check runs in the background
For the top results, LASSO reads the last 30 Google reviews, looks for a maintenance job posting, checks how old the website's domain is, and writes lines for the door. A rep can also tap Run full check on any one.
- Up to 30recent reviews read in each building's full check
- 15building types to search, from hotels to data centers
- 3map apps for the drive: Google Maps, Apple Maps or Waze
- 1 freenon-selling manager for every five selling reps
Fifteen building types, picked by who buys from you.
Each type maps to a set of Google categories, 116 in all, so the senior living type brings assisted living, nursing homes, retirement communities and hospices, not just places with "senior" in the name.
Then narrow it with what to look for:
- Reviews complain about heat, air, plumbing or power
- Large facility
- Manages several properties
- Hiring maintenance staff
- No sign of a national maintenance contract
- New, renovated or expanding
- Property management companies
- Apartment communities and HOAs
- Hotels and motels
- Assisted living, nursing, senior living
- Hospitals, medical buildings, surgery, dialysis
- Office buildings and business parks
- Schools, colleges, daycares
- Churches
- Warehouses, cold storage, manufacturing
- Car dealerships
- Grocery and big-box retail
- Restaurants and fast food (rooftop units)
- Self storage
- Data centers
- Government buildings
Scoring
Measured or a sign, on every reason.
The building profile was built alongside a commercial mechanical, electrical and plumbing contractor that sells preventative maintenance contracts.
What the rep sees on one building.
A measured reason is something LASSO read directly: a review, a licensed bed count, a job posting it matched. A sign points the right way but is not proof, like a website footer that has not changed in years.
The finder does not prove equipment is failing. It finds reviews that complain about it, quotes them with the date, and leaves the diagnosis to your technician.
Maple Grove Senior Living Score 90, strong
- measuredReviews mention heat (2) and hot water (3)
- measuredAssisted living, 88 licensed beds
- measuredSame operator runs 3 communities
- measuredHiring a maintenance technician
- a signIndependent or regional operator
Sample data
| What the building profile looks for | What counts | Labeled |
|---|---|---|
| Complaints about building systems | The last 30 reviews, read in the full check, complain about heat, air, hot water, plumbing or power. Before the full check, Google's own review topics are used. | measured |
| Unhappy reviewers | 20 or more reviews, and a quarter or more are 1 or 2 stars | measured |
| Size | Large is 80 or more rooms, 150 or more units, 100 or more beds, or 100,000 square feet or more. Mid is 40 or more rooms, 60 or more units, 40 or more beds, or 30,000 square feet or more. | measured |
| A busy place | No size found, but 300 or more Google reviews | a sign |
| One operator, several buildings | The same website, the same manager named on listings, the same license holder, a nursing home chain, or a HUD management agent with other properties | measured |
| Hiring maintenance staff | A posting found by the weekly job watch is measured. A posting the full check matched by name only is a sign. | measured or a sign |
| Renovation or expansion | The listing, the website or a recent review mentions a renovation, remodel, expansion or new construction | measured |
| Age | A county record shows the building is 15 to 35 years old (where county records are loaded). An old website footer year or a domain over 15 years old is a sign. | measured or a sign |
| National brand | The name, website, license holder or chain matches a known national brand. Its maintenance is often decided above the building. | marked down |
| Independent or regional operator | None of the national brand signals were found | a sign |
The full check, and lines for the door.
After a search, the top 25 results are queued for the full check. LASSO reads each building's last 30 Google reviews and keeps the ones rated 3 or less that name a building system, quoted with the date. It runs one search for a maintenance technician job posting at that business, and checks how long the website's domain has been registered.
Then AI writes the door lines: an opener, two or three points, an ask, and one thing to avoid saying. It writes only from what was measured. Signs are passed in marked "do not state as fact".
- Keep makes a lead with every finding written into it
- Group results by operator and keep all of one owner's buildings at once
- Walk away mid-search; LASSO finishes the run on its own
At the door Oakmont Suites
1
Opener"I saw a few guests mention the air in the rooms this summer. Who handles your maintenance contract?"
2
Points112 rooms. The website mentions a lobby renovation.
3
AskFifteen minutes with the chief engineer to walk the roof.
4
AvoidDo not say the equipment is failing. You have only read reviews.
Sample data
It keeps working
Leads that keep coming after the first search.
A finder is only worth something if it keeps finding. These run on their own once a rep sets them up.
Weekly job watch
Turn it on with a weekly search and LASSO looks for maintenance job postings near your area, up to 10 new employers a week. Employers it finds show up as new prospects.
Review watch
Once a week LASSO reads the newest reviews on up to 40 of your open found leads. A new review rated 3 or less that names a building system is added to the lead and pushed to the rep who owns it.
What is working
Over the last 30 days, 90 days or a year: what was shown, kept, passed on, turned into accounts and won, per search and per reason, with one plain sentence on top. It does not change the scoring by itself; you decide what to do with it.
What is free, and what costs cents.
Public lists cost nothing. Google listing searches and review reads cost cents. Every paid lookup is itemized on your statement, line by line.
A rep who searches weekly runs about $5 to $15 a month in lookups. Lead lookups come with Hunter and Predator seats, with a $10 monthly minimum.
Each company also has a daily lookup limit. Past it, the rest of a search keeps its listing-only score instead of running up the bill.
| Source | What it adds | Cost |
|---|---|---|
| State licensing lists | Licensed beds, license holder and administrator for senior living and medical buildings | Free |
| CMS nursing homes | Certified beds, the chain, the owner, star ratings and fines | Free |
| HUD multifamily | Apartment unit counts and the management company | Free |
| County property records | Year built, square feet and owner of record | Free |
| The building's own website | Size words, renovation words, footer year | Free |
| Google Maps listings | A search with 20 places: reviews, hours and review topics | About 2 cents |
| The last 30 Google reviews | Complaints about building systems, quoted with the date | Under a cent |
| Maintenance job posting search | Whether the business is hiring maintenance staff | Under a cent |
Why teams pick LASSO
Most field sales apps hand your rep a map. LASSO hands them a reason to stop.
Pins and routes are the easy part. The work is knowing which buildings to visit, what to say there, and what happens after the door.
The usual wayWith LASSO
Where leads come from
You import a list or drop pins by hand.
LASSO finds the buildings near your reps and scores every one, with the reasons.
Why this building
An address and a pin color.
Review complaints quoted with the date, plus size, operator and job postings, each marked measured or a sign.
At the door
Notes typed later, if anyone remembers.
One tap for the outcome. One voice note drafts the note, the deal, the follow-up and the next stop.
The route
Stops in the order someone added them.
Ordered by distance from the rep, kept inside business hours, closing-soon stops first.
For the manager
Calls around to find out who went where.
Team Live and day trails for reps who share, plus a weekly scoreboard.
Built for
Every industry at once.
Commercial trades that sell to buildings, built alongside a mechanical, electrical and plumbing contractor.
Questions
About the lead finder.
Where do the buildings come from?
Google Maps listings for the building types you pick, plus free public lists (state licensing lists, CMS nursing homes, HUD multifamily and county property records) loaded for your states when we set up your company.
Does a high score mean their equipment is failing?
No. It means people complained about heat, air, hot water, plumbing or power in reviews, or that other signs point to work. LASSO quotes the reviews with the date so your rep can ask the right question.
I sell roofing. Is the scoring tuned for me?
Not yet. Profiles tuned to roofing, fire protection, cleaning, landscaping, pest control, paving and security are in development. Until yours is ready, the finder uses the building profile, and the field app works for your reps today.
Can two reps end up chasing the same building?
A business that is already an account or an open lead is normally left out of results. On teams that share leads, a teammate's lead stays in the results marked with who has it, and the Find page warns when your search center sits in a teammate's territory.
What do lookups cost?
Public lists are free. A Google listings search with 20 places is about 2 cents, and reading 30 reviews is under a cent. A rep who searches weekly runs about $5 to $15 a month, itemized on your statement.
Do you give us decision-maker names and cell numbers?
No. LASSO gives you the business's listed phone and, from public lists where loaded, names like the license holder or the management company. Decision-maker contact data from a data vendor is not part of LASSO today.
Request a demo
See it with your area and your buildings.
Tell us where you sell and what you sell, and the walk-through uses buildings near you instead of a canned list. A person replies. No card, no contract to see it.
Rather talk? Call (800) 360-9882Already a customer? Sign in
- Buildings near you, scoredWith the reasons, measured or a sign
- A day on the stop listBusiness hours, door outcomes, voice notes
- What your managers seeTeam Live, day trails, the weekly scoreboard
- Pricing for your teamPer selling rep, from $89 a month