LASSO

Commercial Electrical

Know which buildings have power and lighting complaints before you walk in.

LASSO finds commercial buildings near your reps, reads their reviews for outages, tripped breakers and lights out, and plans a day of stops worth making. Service calls turn into maintenance and project work instead of single tickets.

Request a demoTry it with your area

Sample screen. Names and numbers are made up.

  • From $89 a month per selling repOne non-selling manager free per five reps
  • Any phone or computerRuns in the browser, installs to the home screen
  • Your own LASSO addressYour brand, your words, your dropdowns
  • Set up by our teamUsers, roles and your company setup

What gets in the way

What slows electrical sales down, and what LASSO does about it.

01

Nobody thinks about the electrician until the power is out

Building owners call whoever answers first when something trips. A rep needs a reason to show up before that, so your company is the one they call.

With LASSOLASSO flags the buildings whose reviews mention power problems, so the rep has a reason to stop before the next outage.

02

Projects hide in passing comments

Lighting retrofits, tenant buildouts and generator work start as a remark from a property manager on the way out the door. If nobody writes it down, nobody follows up.

With LASSOOne voice note drafts a project deal and a follow-up for the rep to check, before the rep leaves the lot.

03

The day is spent driving

Stops end up in the order a rep remembered them, and the leasing office is closed by the time they arrive. Half a day of driving produces two real conversations.

With LASSOThe stop list orders stops by distance, keeps them inside business hours, and moves a stop closing within two hours to the top.

The buildings you call on

Where commercial electrical reps find their work.

Offices

Who decides: Property manager or building engineer

Lighting, tenant buildouts and panel upgrades come up with every lease turnover.

Apartments and HOAs

Who decides: Property manager or maintenance supervisor

Parking lot lights, breezeway lighting and unit panels create steady service work across a community.

Hotels

Who decides: General manager and chief engineer

A power problem in a hotel hits guests right away, and renovations bring lighting and electrical upgrades.

Medical buildings

Who decides: Facilities manager or practice administrator

Clinics and surgery centers need dependable power and backup, and they cannot wait on a service call.

Warehouses and plants

Who decides: Plant manager or facilities manager

High bay lighting, motors, docks and equipment circuits keep a warehouse running and need regular service.

Schools

Who decides: Facilities director or business manager

Campus lighting, classroom power and summer upgrade projects make schools steady electrical buyers.

What LASSO reads for you

A reason to walk in, before you walk in.

Every reason LASSO gives is labeled measured or a sign, so your rep knows what to say at the door and what to ask about.

  • measuredPower complaints. LASSO reads the last 30 Google reviews and counts the ones rated 3 stars or less that mention an outage, the power going out, a breaker tripping, or lights out or flickering, with the quote and the date.
  • measuredBuilding size. Rooms, units, beds or square feet, read from the listing, the building's own website or a public list.
  • measuredOne operator, several buildings. The same management company or owner behind several places in your search, so one service relationship can cover a portfolio.
  • measuredRenovation or expansion. Renovations, remodels, new wings and new construction on the listing, the website or a recent review point to lighting and buildout work.
  • measuredUnhappy reviews. A place with 20 or more Google reviews where a quarter or more are 1 or 2 stars is flagged.
  • a signOld website or domain. A website footer 3 or more years old or a domain registered over 15 years ago hints at an older operation, and it is shown as a sign, never as fact.
  • marked downNational brands. Hotel, hospital and retail brands are marked down because their electrical service is often under a corporate contract, and LASSO tells the rep to ask who handles it at that building.
Find results Sample data
71
Parkway Business CenterOffice park, 160,000 sq ft. Reviews mention outages and lights out.
63
Stonebridge Apartment HomesApartments, 210 units. Same company runs 4 places in this search.
38
Harbor Light InnHotel, 72 rooms. Mentions a lobby and guest room remodel.

A day in the field

A day in the field, with LASSO in the truck.

A sample day for commercial electrical reps. Every step is in the app today.

  1. Today picks the first stop

    The next best action is a come-back pin at an office park where the property manager said to stop by after nine. The rep adds three open leads from Near me now, and Optimize orders the stop list by distance and business hours.

  2. Card scan at the front desk

    At Northgate Medical Plaza the rep meets the facilities manager and scans her business card. LASSO reads the name, title, phone and email and suggests the account that already exists, so nothing gets typed twice.

  3. One recording for the whole day

    In the truck, the rep taps Recap my day and talks through six stops in one recording. LASSO splits it by company, matches each to the right account or lead and drafts the follow-ups for the rep to check.

Why teams pick LASSO

Most field sales apps hand your rep a map. LASSO hands them a reason to stop.

Pins and routes are the easy part. The work is knowing which buildings to visit, what to say there, and what happens after the door.

The usual wayWith LASSO
Where leads come from

You import a list or drop pins by hand.

LASSO finds the buildings near your reps and scores every one, with the reasons.

Why this building

An address and a pin color.

Review complaints quoted with the date, plus size, operator and job postings, each marked measured or a sign.

At the door

Notes typed later, if anyone remembers.

One tap for the outcome. One voice note drafts the note, the deal, the follow-up and the next stop.

The route

Stops in the order someone added them.

Ordered by distance from the rep, kept inside business hours, closing-soon stops first.

For the manager

Calls around to find out who went where.

Team Live and day trails for reps who share, plus a weekly scoreboard.

Built for

Every industry at once.

Commercial trades that sell to buildings, built alongside a mechanical, electrical and plumbing contractor.

Try it with your area

Type where you sell. See six buildings the finder would hand you.

One live pull of Google listings, scored on listing facts only. You see names, types, towns, scores and reasons. Phone numbers, addresses and your door line come with LASSO.

Your trade

Questions

Questions commercial electrical teams ask.

Something else? Ask us and a person replies.

Does LASSO work for electrical contractors today?

Yes. LASSO's building scoring was built alongside a commercial mechanical, electrical and plumbing contractor that sells preventative maintenance contracts, so outage, breaker and lighting complaints, building size and operators with several buildings are already part of what it scores. The field app (stop lists, door outcomes, voice notes, business cards, QR leave-behinds, canvassing pins, territories and the call list) works the same for every trade.

How does LASSO find commercial electrical leads?

A rep picks an area, a radius and building types such as offices, apartments or medical buildings. LASSO pulls the Google listings, skips places your company already has, reads each building's website for size and renovation words, and checks the top results' last 30 reviews for complaints about outages, breakers and lights. Free public lists are loaded for your states when we set up your company.

Does LASSO replace our CRM, or work with Salesforce?

LASSO keeps accounts, contacts, deals, follow-ups and activity on its own, so a team without a CRM can run on it. If you use Salesforce, sync is an optional add-on, set up and tested with your Salesforce admin during onboarding: accounts, contacts and opportunities sync both ways, and leads and activity go to Salesforce.

Does LASSO work on any phone?

Yes. LASSO runs in the browser on any phone or computer and installs to the home screen like an app. Android and iPhone apps are in testing.

How is LASSO priced?

Per selling rep, per month: seats start at $89, and Hunter seats, which add the lead finder, start at $159. Managers who don't sell are free, one for every five reps, and the pricing page lists the company base, optional add-ons and lead lookups.

Can managers see where reps are?

Only for reps who turn location sharing on. It's off by default, each rep picks their hours, a banner shows while it's on, and nothing is recorded when it's off. Location points are kept 90 days, then deleted.

Request a demo

See it with your area and your buildings.

Tell us where you sell and what you sell, and the walk-through uses buildings near you instead of a canned list. A person replies. No card, no contract to see it.

Request a demoSee pricing

Rather talk? Call (800) 360-9882Already a customer? Sign in

  • Buildings near you, scoredWith the reasons, measured or a sign
  • A day on the stop listBusiness hours, door outcomes, voice notes
  • What your managers seeTeam Live, day trails, the weekly scoreboard
  • Pricing for your teamPer selling rep, from $89 a month

Sign in

Every company has its own LASSO address. Tell us which one you are with and we will take you there.

Request a demo

Tell us where you sell.

The walk-through uses real buildings near you, so a few details help.

Your trade
How many reps

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