Pricing
Field starts at $89, Hunter at $159 and Predator at $189 a seat each month, and managers who do not sell are free, one for every five reps. Final numbers are set in your agreement.
A seat is a selling rep. Managers and admins who do not sell are free, one for every five reps.
Reps who route and log
starting at$89per seat, per month
Most companies
Reps who also find leads
starting at$159per seat, per month
Teams that hunt as a pack
starting at$189per seat, per month
Every company
$125a month
Optional add-ons
$59a month
from$1,900one time
Lead lookups
$5 to $15a rep, a month
Starting prices. Final numbers are set in your agreement. Annual is pay for ten months, get twelve.
Seats
You pay for the people who sell, not for everyone who looks at the numbers.
Anyone on your team who sells takes a seat. That includes a manager who still works their own accounts or knocks their own doors.
Managers and admins who do not sell are free, one for every five reps. They see the Team view, with pipeline, activity and each rep's numbers.
Our team adds your reps and managers, sets their roles and sends the invites. Tell us when someone joins or leaves, and we take care of their login.
Compare
Each plan includes everything in the one before it.
| What you get | Field | Hunter | Predator |
|---|---|---|---|
| Starting price, per seat, per month | $89 | $159 | $189 |
| Starting price, per seat, per year | $890 | $1,590 | $1,890 |
| Field: reps who route and log | |||
| Accounts, contacts and deals | Included | Included | Included |
| Stop list, Optimize, business hours | Included | Included | Included |
| Door outcomes, Near me now, call list | Included | Included | Included |
| Voice actions and Recap my day | Included | Included | Included |
| Business cards and QR leave-behinds | Included | Included | Included |
| Daily brief and the weekly scoreboard | Included | Included | Included |
| Hunter adds: finding leads | |||
| Find leads scored for your buildings | Included | Included | |
| Free public lists, loaded for your states | Included | Included | |
| Weekly search and review watch | Included | Included | |
| What is working | Included | Included | |
| Territory overlap for shared-lead teams | Included | Included | |
| Predator adds: running the team | |||
| Team Live, day trails and mileage | Included | ||
| Territories and canvassing analytics | Included | ||
| Shared leads with claims and take-over | Included | ||
| Weekly job-posting watch | Included | ||
| Webhooks, incoming leads and an API key for every rep | Included | ||
| Outlook or Google calendar and mail Rolling out | Included | ||
| Priority support and a quarterly tune of your scoring profile | Included | ||
See each part in detail: the field app, the lead finder and the manager tools.
Lead lookups
Lookups apply to Hunter and Predator, the plans that search for leads.
When a rep searches in Find leads, LASSO pulls Google map listings near them. The full check on the best results reads recent Google reviews and looks for maintenance job postings. Each of those lookups is itemized on your monthly statement.
Sample
Guided setup
A one-time fee for teams that want us to do the setup work with them. Without it, you still get your own LASSO address, your brand and your users set up by our team.
One time, from $1,900. We import your spreadsheet of accounts and contacts, set your dropdowns, deal stages and the words your team uses, and train your reps and managers.
$3,750 one time. Adds connecting Salesforce, set up and tested with your Salesforce admin. The Salesforce sync itself is an optional $59 a month per company.
$5,600 one time. Adds a scoring profile tuned to your trade, so the lead finder weighs the buildings and signals that matter for what you sell. Ask in your demo where your trade's profile stands.
Annual billing
Paid yearly, a seat starts at $890 on Field, $1,590 on Hunter and $1,890 on Predator.
| Plan | Monthly, per seat | Annual, per seat |
|---|---|---|
| Field | $89 a month | $890 a year |
| Hunter | $159 a month | $1,590 a year |
| Predator | $189 a month | $1,890 a year |
All prices are starting points. Use the Monthly and Annual switch above the plan cards to compare, and your agreement sets the final numbers.
Questions
The prices on this page are starting points. Your final numbers and terms are set in your written agreement.
We start with a demo instead. We show you LASSO with buildings in your own area, so you can judge it on places your reps would actually visit. Seeing it takes no card and no contract.
Yes. You pay per selling rep, so a small team pays for a small team. When you add reps later, our team sets up their logins.
Managers and admins who do not sell are free, one for every five reps. A manager who also sells is a selling rep, so they take a seat.
Every company pays a $125 monthly base. It covers your own LASSO address and brand, user setup by our team, and email support.
No. LASSO keeps accounts, contacts and deals on its own. If your company runs on Salesforce, sync is an optional add-on at $59 a month per company, set up and tested with your Salesforce admin during onboarding.
Your records belong to your company. If you leave, we provide an export of your data on request.
Today it uses one building profile, built for companies that sell building systems work like HVAC, plumbing, electrical and preventative maintenance. Profiles for roofing, fire protection, cleaning, landscaping, pest control, paving and security are in development. Until yours is ready, the finder uses the building profile, and the field app works the same for every trade.
Request a demo
Tell us where you sell and what you sell, and the walk-through uses buildings near you instead of a canned list. A person replies. No card, no contract to see it.