Integrations

Connect LASSO to the tools you already use.

Webhooks, incoming leads and personal API keys work today. Salesforce is an add-on we set up with your admin. Outlook and Google are rolling out. Here is the status of each, plainly.

Request a demo See pricing

From $89 a month per selling repOne non-selling manager free per five reps
Any phone or computerRuns in the browser, installs to the home screen
Your own LASSO addressYour brand, your words, your dropdowns
Set up by our teamUsers, roles and your company setup

Status

What connects today, and what is next.

Live means a customer can use it now. Rolling out means it is built and waiting on an approval from Microsoft or Google.

Live
Webhooks
Signed, retried posts to your web addresses when a lead is created, a deal is won, a stop is done and more.
Live
Incoming leads by key
Web forms, call tracking and Zapier can post leads straight into LASSO, assigned to a rep.
Live
Personal API keys
Any rep can make a key in Settings, read only or full, and revoke it any time.
Live
Maps handoff
Start route in Google Maps with up to 9 stops in between, or go one stop at a time in Apple Maps or Waze.
Live
Import from Excel or CSV
Several tabs at once, up to 3,000 rows, with column mapping and Undo.
Live
Exports
Each rep's leads as CSV and a tracker as .xlsx.
Add-on
Salesforce
Set up and tested with your Salesforce admin during onboarding. Accounts, contacts and opportunities sync both ways; leads and activity go to Salesforce.
Rolling out
Outlook / Microsoft 365
Send from your mailbox, log replies by their headers, skip busy times when booking, and put meetings on your calendar.
Rolling out
Google Calendar and Gmail
The same, through Gmail and Google Calendar.
Coming
A native LASSO app for Zapier
Zapier works today through LASSO's webhooks and API.

Webhooks: LASSO tells your other tools what happened.

A manager adds an https address in Settings and picks the events, or all of them. Each event is posted as flat JSON with the record, your company, the rep, the time and a link back into your LASSO.

Signed: each post carries a signature (HMAC SHA-256 of the timestamp and body) in the x-lasso-signature header, with x-lasso-event, x-lasso-delivery and x-lasso-timestamp
Retried on a schedule of about 1 minute, 5 minutes, 30 minutes, 2 hours and 12 hours (LASSO checks for retries every 15 minutes); each try waits 8 seconds for an answer
Five failures in a row mark the hook Failing and alert your managers
Send a test, and see the last 50 deliveries
Private and local addresses are refused; delivery logs are deleted after 30 days

Webhook deliveries Last 50

deal.wonRooftop unit replacement, Oakmont Suites

Delivered

stop.doneMaple Grove Senior Living, Talked

Delivered

lead.createdWeb form: Crestline Property Management

Delivered

appointment.bookedQR booking, Northgate Medical Plaza

Retry in 5 min

Sample data

Event	Sent when
lead.created	A lead is made from a business card, a kept lead finder result, a QR form, a web form, call tracking, the app or the API (not yet for a lead made from a canvassing pin)
lead.closed	A lead is closed, with the reason
lead.reopened	A closed lead is reopened
lead.taken	A rep takes over a teammate's lead
account.created	A new account from the app, a card, a converted lead or an import
deal.created	A new deal
deal.won	A deal is marked won (sent once)
stop.done	A stop gets a door outcome or is marked done
appointment.booked	A meeting is booked from a QR code or a voice note

In, and by key

Incoming leads and personal API keys.

Incoming leads by key

A manager makes an incoming-lead key in Settings. Point a web form, a call tracking tool or a Zapier step at its address, and each post becomes a lead in LASSO.

Takes JSON, a regular form post or multipart
Saved with a source like "Web" or "Call" plus the form's name
Goes to the key's rep, or round robin to the rep with the fewest open leads
A repeat from the same person within a day returns the existing lead
Optional redirect to your own thank-you page
60 posts a minute per key; the key is shown once and only a hash is stored

Personal API keys

Any rep can make an API key in Settings and use it as a Bearer token against their company's LASSO address.

Full access or read only
600 calls a minute per key
Shown once; only a hash is stored
Revoke any time, and see when each key was last used
A public API reference is not published yet

Salesforce, as an add-on.

If your company runs on Salesforce, LASSO can keep it current from the field. We set it up and test it with your Salesforce admin during onboarding, against your own fields, picklists and required fields. It is set up for your org, not switched on with one click.

Accounts, contacts and opportunities sync both ways
Leads go to Salesforce
Calls, visits, meetings, notes and voice notes go as completed tasks; follow-ups as open tasks
Each rep signs in to Salesforce once
Picklist values and required fields are checked before a record is sent, and Today lists records Salesforce would reject
Salesforce stays the record of truth: deleting in LASSO never deletes in Salesforce

Salesforce sync is $59 a month per company. See pricing.

What syncs Salesforce add-on

AccountsBoth ways

Both ways

ContactsBoth ways, on the rep's accounts

Both ways

OpportunitiesBoth ways

Both ways

LeadsFrom LASSO to Salesforce

To Salesforce

ActivityCalls, visits, meetings, notes, follow-ups

To Salesforce

How the add-on is set up

Rolling out

Outlook and Google: built, waiting on approval.

Both are built. Each needs an approval from Microsoft or Google before reps can connect. A rep connects one or the other, not both.

Once connected	Outlook / Microsoft 365 Rolling out	Google Calendar and Gmail Rolling out
Send email from LASSO	From the rep's own Outlook mailbox	From the rep's own Gmail
Log email on the right record	Sent mail and replies with your contacts and leads: who, the subject and when. Never the body.	The same, from the From, To, Cc, Subject and Date lines only
Reply alerts	A push when a contact replies	A push when a contact replies
QR booking	Skips the rep's busy times	Skips the rep's busy times
Meetings on the calendar	QR bookings and voice-note meetings	QR bookings and voice-note meetings
Follow-ups	Stay in LASSO, not on the calendar	Stay in LASSO, not on the calendar

Everyday connections

Maps, spreadsheets and Zapier.

Maps handoff

LASSO puts the stops in order by distance and business hours, then hands the drive to Google Maps (up to 9 stops in between, long days split into legs), Apple Maps or Waze. Each rep picks a default in Settings.

Excel and CSV, in and out

Import .xlsx, .xls or .csv: rows for one company become one account with its contacts, blanks are filled, nothing is overwritten. Export leads as CSV and a tracker as .xlsx. A one-click company-wide export is not built yet.

Zapier, today

Use Webhooks by Zapier to catch LASSO's webhooks, and send leads in through an incoming-lead key or the API. A native LASSO app for Zapier is Coming.

Questions

About integrations.

Can I send LASSO events to Slack?

Not directly. Webhooks send LASSO's own JSON, so you need a step in between, such as Zapier, to turn an event into a Slack message.

Is Salesforce sync included?

It is an optional add-on at $59 a month per company. We set it up and test it with your Salesforce admin during onboarding.

When will Outlook and Google work?

Both are built and rolling out. Each is waiting on an approval from Microsoft or Google. We will tell you where it stands for your company during your demo.

Do you sync with HubSpot or Pipedrive?

No. HubSpot and Pipedrive sync are on the roadmap, not built. Webhooks and the API can move data in the meantime if you build the other side.

Can my web form send leads straight to a rep?

Yes. Point the form at an incoming-lead key. The lead goes to the key's rep, or round robin to the rep with the fewest open leads, and the rep gets it in LASSO.

Is there API documentation?

A public API reference is not published yet. Ask during your demo what the API covers for your use.

Keep going

Request a demo See pricing

Request a demo

See it with your area and your buildings.

Tell us where you sell and what you sell, and the walk-through uses buildings near you instead of a canned list. A person replies. No card, no contract to see it.

Request a demo See pricing

Already a customer? Sign in

Buildings near you, scoredWith the reasons, measured or a sign
A day on the stop listBusiness hours, door outcomes, voice notes
What your managers seeTeam Live, day trails, the weekly scoreboard
Pricing for your teamPer selling rep, from $89 a month

Building systems

Envelope and grounds

Facility services

By building

Connect LASSO to the tools you already use.

What connects today, and what is next.

Webhooks: LASSO tells your other tools what happened.

Incoming leads and personal API keys.

Incoming leads by key

Personal API keys

Salesforce, as an add-on.

Outlook and Google: built, waiting on approval.

Maps, spreadsheets and Zapier.

Maps handoff

Excel and CSV, in and out

Zapier, today

About integrations.

Related pages.

See it with your area and your buildings.

Tell us where you sell.

Thank you.